The top golf trends you need to know about, as seen at the PGA Show

Style

The 2023 PGA Buying & Education Summit is always an exciting time for golf trend watchers. The late summer trade show is an opportunity for golf brands to showcase their offerings and give a sneak peek of what is to come for Spring 2024. This year, the show moved from Las Vegas, where it had been held for several years, to Frisco, Texas—the new home of the PGA of America. The refreshed show featured 166 golf brands at the Omni PGA Frisco Resort, covering all areas of golf product, including men's and women's apparel, golf shoes, accessories, equipment, on-course tech, and more. Here are a few of the top trends that emerged from the show, that you'll want to keep an eye on come fall and spring. RELATED: Old meets new with adidas’ MC80 golf shoe launch, inspired by 1980s footwear styles

Canadian golf brands

With so many great courses in Canada, it should be no surprise that the golf brands of Canada have strong offerings as well. This year in Frisco, there were seven Canadian brands in attendance, representing a wide breadth of golf offerings from apparel to accessories.

Lululemon is among the most recognizable Canadian brands (founded in Vancouver) that has become a golfer staple in recent years. It was the brand’s first time on the PGA Show floor, generating a ton of excitement as the athletic brand grows its golf offering for men and women.

Dormie Workshop has become a mainstay on the PGA Show floor for its creative leather designs and out-of-the-box headcover creations. A family-run brand out of Nova Scotia, Dormie has been in attendance to several PGA Shows since the brand launched in 2014, growing in popularity and expanding its handmade offering exponentially each year.

“Our first PGA show was in 2016 and we’ve been attending every show since,” Dormie Workshop co-founder, Todd Bishop said. “From [the previous location of the show in] Vegas to Texas this year, it’s a big part of our business and really boosts our visibility as a brand and strengthens our relationships with our partners and customers.”

New to the show, golf apparel brand Stony traveled from Thunder Bay, Ontario with designs inspired by the unique landscapes of our northern neighbors.

Also from Ontario, Levelwear has now been to several PGA Shows in its 35 years of existence. The sports apparel brand has become known for performance-ready golf apparel and reasonably-priced fan gear you’ll often see in golf shops and at tournaments.

On the women’s golf apparel side, Swing Control from Montreal offers stylish pieces with flattering fits.

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Rounding out the Canadian representation at this year’s PGA Show—and showing just how head-to-toe golf product has become—were two men’s underwear brands, 2UNDR and BN3th. The two Vancouver brands have seen popularity with golfers looking for athletic and comfortable base layers.

Microprints are here to stay

The trend of tiny, usually repeating prints across golf shirts is not a new design, but it offers a great way for golfers to show some extra personality in a quieter and stylish way. Ditsy floral has been a popular microprint that we’ve seen in many iterations this year, but expect to see new and unexpected versions of the look through the fall and into early spring golf fashion.

Turtleson, a classic menswear brand known for its deep collection of colorful golf shirts, gave us a new perspective on why microprints have become such a huge part of men’s fashion, calling the trend “a new way to express yourself in the post-tie era,” and saying designers even use old neck tie catalogs to find inspiration for new designs.

We had our eye on the brand’s “pollinators” collection for Spring 2024, featuring bees, butterflies and humming birds stylishly.

Playing K9

While this may not technically be a golf trend, it was too fun not to mention after we saw it on the show floor. Fashion-forward golf apparel brand Lohla Sport is set to release a cardigan for dogs that pairs with pieces in its women's golf line. It will come in three sizes and the button-closure makes sure that collars and harnesses alike can fit with these doggy sweaters.

Sneaky Joggers

Similar to the rise of hoodies in golf, joggers have become an essential part of any golf apparel collection. Whether you wear them or not, the tapered style has cemented its place in the golf pant world. To compromise with golfers who like the comfort of joggers but are turned off by the athletic elastic look at the ankle, some brands have created what we're informally calling "sneaky joggers," hiding the elastic with a more trouser-like opening at the ankles.